Easy Patent Guide

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

“A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.”

In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results.

According to the recent release of the Google Patent Application, many of the things you’re doing to get better page rank and increase your position in natural search are about to be history. It’s frightening how much things are going to change.

All of those folks trying to “beat the system” with doorway pages and invisible text are about to be (or have already been) punished by the Google Algorithm.

What is this Google’s Patent?

The filling of the US Patent (#20050071741- Information Retrieval Based on Historical Data) by Google has caught many SEOs off guard in their strategies forthwith with regard to ranking of sites in SERPs. The contents of the patent reveal that search giant has incorporated sweeping changes in the way it works, and has waged a war against search engine spam and artificial link inflation.

Google’s Patent Application contains a lot to read and reading it may take some time, but if you own any type of website, this is all information you need to know. It also brings some interesting points up. While I go over some of the important points, know that no one knows which of these factors is given more weight than the others.

Domain Name Registration – Google is now going to track when a domain is registered among other things. An older domain will get a higher ranking. No more throw away domain names. No more jump to the top of Google results in thirty days.

Things are looking a bit gloomy for the Blackberry, PDA cousin to the Pocket PC.

The latest appeal over a patent dispute has been turned down, making an injunction against selling the Blackberry in the US all the more possible.

I’ve always thought that if you did your research and opted to purchase one of these devices, you weren’t interested in much besides its contact management features.

Has it been done before? Optimize your Patent Search using Patent Scraping Technology.

Since the US patent office opened in 1790, inventors across the United States have been submitting all sorts of great products and half-baked ideas to their database. Nowadays, many individuals get ideas for great products only to have the patent office do a patent search and tell them that their ideas have already been patented by someone else! Herin lies a question: How do I perform a patent search to find out if my invention has already been patented before I invest time and money into developing it?